2025.08.13

Over 1,000 Companies in Japan Now Use the AR Sport “HADO”!

The number of companies in Japan utilizing the AR sport “HADO” has surpassed a cumulative total of 1,000.
HADO, a new activity that combines sports and gaming, has been attracting attention as an “experiential initiative” that meets diverse corporate needs. In recent years, it has been increasingly adopted for purposes such as general assemblies, corporate wellness programs, employee engagement events, and training programs.

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Purposes of Corporate Utilization

  • Internal Events (Anniversaries, General Assemblies)
    Department-versus-department battles and cheering contests boost excitement and foster a sense of unity within the organization.

  • Team Building / Internal Networking
    The game’s strategic and personality-driven format encourages communication beyond departmental boundaries.

  • Corporate Wellness
    Even employees who are not confident in their athletic abilities can enjoy moving their bodies, making it effective for promoting health.

  • Training & Onboarding
    The combination of strategic thinking and communication fosters both learning and engagement.

Why Companies Choose HADO

HADO is attractive because it can be enjoyed regardless of gender or age, and even those less skilled at sports can excel through strategy and creativity. The level of physical activity is moderate, making it easy for anyone to participate, and appealing to a wide audience.

As a competitive team sport, HADO naturally sparks conversation and collaboration, promoting team building and inter-employee interaction. Its controls are intuitive and easy to understand, and it supports English, making it suitable for companies with overseas offices or multinational teams.

The immersive experiences and out-of-the-ordinary effects unique to AR technology bring a “new thrill” not found in traditional internal events, adding freshness, buzz, and a sense of unity to corporate activities.

 

From Meeting Rooms to Large-Scale Venues – From 15 to Hundreds of Participants

meleap Inc. offers corporate-specific plans tailored to each company’s goals and environment.
HADO can be adapted for events ranging from as few as 15 participants to several hundred. It can even be held on-site in meeting rooms or office spaces, eliminating the need for travel or booking large venues while still delivering an immersive experience.

Additionally, one-stop event support is available, including catering and networking arrangements. From on-the-day operations to post-event follow-up, we minimize the workload for organizers and coordinators.

HADO is more than just recreation—it is a “catalyst for energizing corporate culture” and will continue contributing to building the future of many companies.

 

Case Study: Dai Nippon Printing Co., Ltd. (DNP)

DNP, with over 36,000 employees, held an in-house HADO tournament as part of its corporate culture development efforts. Inspired by the presence of officially recognized HADO players within the company, the event was designed as a cross-departmental activity. A HADO court was set up on-site at the company’s headquarters for the occasion.

In addition to inter-departmental matches, an exhibition match featuring executives was held, creating strong unity and excitement among employees. The online live stream attracted over 300 concurrent viewers, and 93% of survey respondents said they were “satisfied” with the event. It proved to be a successful new form of internal engagement, bridging generations and job positions.

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