HADO-Beyond Sports

Presence in
40+ countries

Presence in
2,000 schools

10M+ players
globally

400+ live streaming
events

What Makes HADO
a Business

HADO is built as a multi-layer business platform,
not a single-use attraction.

One installation can serve three different purposes:
sports competition, educational programs, and entertainment events.

HADO allows operators to attract first-time visitors,
create repeat participation,
and develop long-term programs using the same system.

HADO

HADO is a sport that let's players strap on head-mounted displays and armband sensors to wield energy balls and shields on a real-world court as if by magic.

HADO STATS

Review your HADO matches on your phone. Check your match history and see how you rank against players nationwide.

HADO CUSTOMIZE

Create an interactive experience that showcases the appeal of your brand or company through AR.

HADO WORLD

Players can take on the roles of different heroes and use unique, powerful skills! Choose your favorite hero and join the battle with your friends!

HADO MONSTER BATTLE

A larger than life monster appears in front of you. Victory is yours if you beat it within the time limit.

HADO SHOOT!

Unstoppable Monster Attack!
Destroy all monsters with HADO™ SHOOT!

NEWS

What Makes HADO a Business

EXPERIENCE

HADO

HADO STATS

HADO CUSTOMIZE

HADO WORLD

HADO MONSTER BATTLE

HADO SHOOT!

NEWS

HADO Plans to Participate in Wugames 2026, a National Wushu Competition in Indonesia

HADO Featured in Three French Media Outlets at Paris Games Week 2026

HADO Continues Partnership with Panathinaikos BC AKTOR and Joins Panathinaikos A.C. Season Kick-Off

Shanghai Meilin × HADO: New Co-Branded Hero Skin for Ryan Launches in HADO WORLD

New AR Sports Facility Opens in North Macedonia, Expanding HADO in Skopje

Bright Meat Virtual Sports Festival 2026 HADO World Cup

Korea vs. China: The 2nd HADO MATCH Ahead of the 2026 HADO World Cup

HADO WORLD CUP 2026 Official Merchandise Unveiled! Available at the Tournament Venue in Shanghai

#HADO WORLD

Shanghai Meilin × HADO: New Co-Branded Hero Skin for Ryan Launches in HADO WORLD

Shanghai Meilin × HADO: New Co-Branded Hero Skin for Ryan Launches in HADO WORLD

【HADO WORLD】Final New Hero Before the WORLD CUP & Character Updates Coming September 9

[HADO WORLD] The Long-Awaited New Hero “Luna” Joins the Fight! Major Character Balance Update Confirmed for Monday, July 27!

【HADO WORLD New Character Announcement】Luna, the Genius Scientist Who Controls Moon Phases, is Joining the Battle Soon!

#CONTENTS

[HADO WORLD] The Long-Awaited New Hero “Luna” Joins the Fight! Major Character Balance Update Confirmed for Monday, July 27!

[HADO WORLD] The Long-Awaited New Hero “Luna” Joins the Fight! Major Character Balance Update Confirmed for Monday, July 27!

【HADO WORLD New Character Announcement】Luna, the Genius Scientist Who Controls Moon Phases, is Joining the Battle Soon!

Release of basic information for HADO WORLD HERO

#OCEANIA

HADO Activation Day Held at Macquarie University, with Over 50 Students Signing Up for the New HADO Club

HADO Activation Day Held at Macquarie University, with Over 50 Students Signing Up for the New HADO Club

#MIDDLEEAST

HADO Continues Partnership with Panathinaikos BC AKTOR and Joins Panathinaikos A.C. Season Kick-Off

HADO Continues Partnership with Panathinaikos BC AKTOR and Joins Panathinaikos A.C. Season Kick-Off

HADO Featured at the 90th Thessaloniki International Fair in Greece, with Japan as the Honored Country

Turkish Junior Champions Visit Kocaeli Deputy Governor Following DIGIFEST Antalya Success

[TÜRKİYE] Hardline Nutrition Becomes Official Sponsor of the HADO National Team

#MEDIA

HADO Featured on South Korean Terrestrial Broadcaster OBS

HADO Featured on South Korean Terrestrial Broadcaster OBS

HADO Featured in Road to VR Article on the Growing Out-of-Home XR Entertainment Market

HADO Featured on the Official Website of the Government of Japan!

Turkish Media Highlights HADO: “Antalya Could Be the World Capital of E-Sports”

#NOTICE

New AR Sports Facility Opens in North Macedonia, Expanding HADO in Skopje

New AR Sports Facility Opens in North Macedonia, Expanding HADO in Skopje

Bright Meat Virtual Sports Festival 2026 HADO World Cup

HADO WORLD CUP 2026 Official Merchandise Unveiled! Available at the Tournament Venue in Shanghai

HADO Celebrates 10 Years: A decade of turning the future of sport into reality

#EDUCATION

HADO Showcased at MEXT Event for Kids in Tokyo!

HADO Showcased at MEXT Event for Kids in Tokyo!

Japanese School Introduces HADO to Make Physical Education More Inclusive for Every Student

Panathinaikos, One of Greece’s Leading Sports Clubs, Brings HADO to Its Summer Camp Program

Inclusive Sports Experience Where Everyone Can Shine Tokyo University of Science Hosts HADO Event Near Tokyo

#TOURNAMENT

Bright Meat Virtual Sports Festival 2026 HADO World Cup

Bright Meat Virtual Sports Festival 2026 HADO World Cup

Korea vs. China: The 2nd HADO MATCH Ahead of the 2026 HADO World Cup

HADO INTERNATIONAL EXCHANGE COMPETITION

HADO WORLD CUP 2026 Set for November 21 in Shanghai!

#BUSINESS

HADO Job Battle: A New Recruitment Experience Combining AR Sport and Entertainment

HADO Job Battle: A New Recruitment Experience Combining AR Sport and Entertainment

How Tokyo’s “ULTRA BEGINNERS CUP” Is Driving Player Retention in HADO

Generating Repeat Players Through the HADO Rank System

HADO to Exhibit at Expand North Star 2025 in Dubai!

#JAPAN

HADO Showcased at MEXT Event for Kids in Tokyo!

HADO Showcased at MEXT Event for Kids in Tokyo!

HIBANA and ColorFul Compete in the 2026 HADO International Exchange Match in China

HADO INTERNATIONAL EXCHANGE COMPETITION

HADO Officially Introduced as an Esports Experience at a Toshima City Community Hub in Tokyo

#APAC

HADO Plans to Participate in Wugames 2026, a National Wushu Competition in Indonesia

HADO Plans to Participate in Wugames 2026, a National Wushu Competition in Indonesia

HADO Is Now Available in India!

[MALAYSIA] HADO Introduction Program Arrives in Negeri Sembilan

[CHINA] HADO School Elite League Featured in Xinmin Evening News

#EUROPE

What Makes HADO
a Business

EXPAND HADO
IN YOUR REGION