2026.09.07

HADO Featured in Road to VR Article on the Growing Out-of-Home XR Entertainment Market

HADO highlighted as a mixed reality sports platform by immersive location-based entertainment specialist Kevin Williams

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HADO has been featured in a recent article published by Road to VR, exploring the continued growth of the Out-of-Home XR Entertainment, also known as Location-Based Entertainment (LBE) XR, market.

The article, titled “As VR Gaming Looks for New Footing, the Out-of-Home XR Entertainment Space is Still Building,” was written by Kevin Williams, a specialist in the immersive location-based entertainment sector with extensive experience in the development, application, and analysis of immersive technologies and social entertainment.

Read the full article on Road to VR

HADO Highlighted as an Example of Mixed Reality Sports

The article explores how XR is expanding beyond consumer VR into location-based experiences, where immersive technology can reach wider audiences through physical venues and shared experiences.

As part of this discussion, HADO is introduced as a competitive mixed reality sports platform.

Players wear headsets and wrist sensors to launch virtual energy balls, raise shields, dodge attacks, and compete against each other in real time on a physical court.

The article also highlights HADO’s global player base, strong tournament following in Asia, and large-scale competitions streamed with mixed reality visuals.

The Evolution of Out-of-Home XR Entertainment

The article examines the growing range of XR experiences being developed for physical venues, including free-roaming VR arenas, large-scale virtual adventures, immersive attractions, and mixed reality experiences.

These experiences are increasingly designed not only around technology, but also around social interaction, shared experiences, and entertainment within physical spaces.

Within this evolving landscape, HADO represents a different approach to out-of-home XR: combining physical movement, competitive sport, mixed reality, and social interaction in a shared real-world environment.

HADO continues to expand its presence worldwide, creating new opportunities for people to experience sport and entertainment through mixed reality.

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