CEO Interview
2016 — 2026
HADO's 10-Year Journey
What once felt like a sport
from the future is now part of everyday life around the world.
Over the past decade, HADO has grown from an exciting AR-powered experience
into a sport played in world tournaments, used in schools,
and enjoyed by companies and communities across the globe.
HADO will continue bringing new possibilities for sports to life.
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In 2016, HADO was born
as an AR sport.
Have you ever dreamed of launching a move from your own hands,
just like a hero in a manga or anime?
HADO began with that childhood dream.
Using AR technology and motion sensors, players launch Energy Balls from their own hands.
Instead of simply controlling the action on a screen,
they move through real space, communicate with teammates, and battle together.
This new form of physical play has grown over the past 10 years
into world tournaments, school physical education,
corporate events, and community experiences.
Digital technology makes sports
more free.
Digital technologies such as AR, sensors, and data utilization
expand the ways people can participate in sports.
For the past 10 years, HADO has brought this potential to life,
pioneering a new market for AR sports.
It combines the intuitive excitement of a game with the energy of a physical sport.
HADO expands the ways people enjoy sports through digital technology.
INTERVIEW
Interviews
CEO Interview
How HADO is becoming part of education and corporate training worldwide — meleap CEO Interview, Part 2
Read article in Japanese →
The Government of Japan
A New AR Sport from Japan Bringing Anime Battles into the Real World
Read article →Coming early September
Coming soon
Coming mid-to-late September
Coming soon
HISTORY
HADO's 10-Year Journey
SPORTS
Expansion as a Competitive Sport
Players gathered,
and tournaments were born.
HADO has grown not only as an experiential activity, but also as a competitive sport
where players refine their skills and strategies to win.
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And in its 10th year,
the stage welcomes
more countries than ever —
HADO WORLD CUP 2026
EDUCATION
Use in Schools and Education
The potential of HADO
as a "sport of the future"
Introduced in over
0
schools worldwideFor children who are not confident in sports, HADO can become a gateway to physical activity through intuitive digital play. HADO aims to create a world where more children can enjoy moving their bodies.
Co-ed Physical Education
For Children Who Dislike PE
The Joy of Moving
BUSINESS
Use in Corporate Events
A new way to connect teams and communicate
Over
0
companies and organizations*Japan only
Chosen by many companies and organizations
as a way to promote team building and active communication.
GLOBAL
HADO Expands Across the World
The "sport of the future" crosses borders
Over
0
countries and regions
Across countries and cultures, HADO continues to deliver the joy of movement
and the possibilities of digital technology.
HADO is opening new doors in the global sports scene.
Thank you for
10 years.
To all the players, partners, and everyone
who experienced HADO for the first time.
HADO's 10-year journey has been built together with all of you.
In the next 10 years, we will continue bringing new possibilities for sports to life.
