The value of a brand collaboration lies not in a single partnership, but in the ability to continuously create new content and experiences.

Following their successful collaboration at the 2025 Bright Meat HADO World Cup, Shanghai Meilin, a time-honored Chinese brand under Bright Meat , and HADO have joined forces once again to launch a new collaborative skin for Ryan, a hero in HADO WORLD.

This launch represents more than just a new hero skin. It marks the next stage in the partnership between the two brands. From brand elements featured on the global competition stage to character IP within the digital competitive world, Shanghai Meilin and HADO continue to explore new ways to integrate branding, technology, and sports.

Through this collaboration, Shanghai Meilin brings its heritage to younger audiences in a more engaging and interactive way, while HADO WORLD continues to expand its brand ecosystem.

What began on the global stage marks the beginning of a new chapter in collaboration.

At the 2025 Bright Meat  HADO World Cup, Shanghai Meilin’s iconic shield-shaped logo was incorporated into the virtual shield effect used by athletes in both HADO and HADO WORLD, where Ryan has his own set of abilities.

By seamlessly integrating a real-world brand identity into a virtual in-game ability, the collaboration brought the brand directly into the competitive experience rather than limiting its presence to event signage and venue displays.

This was more than a visual innovation. It represented a new approach to integrating brands with technology-driven sports. Virtual abilities became a medium for expressing brand identity, while brand elements became part of the competition itself.

Every time a shield appeared on the field, it created a memorable moment shared by the brand and the event, opening up new possibilities for future collaboration.

From a Shield to an Entire Hero

If the 2025 collaboration brought Shanghai Meilin into the HADO arena, the new collaborative skin takes the partnership a step further.

This time, the collaboration extends beyond an individual ability to encompass the design of the entire hero.

Ryan is one of the most frequently selected shield-focused heroes in HADO WORLD. Known for his ability to protect teammates, he remains a popular choice in professional competitions and player-versus-player battles.

The new skin incorporates Shanghai Meilin’s signature blue, red, and white brand colors, making the character even more distinctive. The shield-shaped Shanghai Meilin logo, previously featured in the shield ability, has also been integrated into the hero’s equipment and weapon design, creating a cohesive visual identity.

One Collaboration, Two Forms of Innovation

For Shanghai Meilin, this collaboration represents an innovative approach to rejuvenating a heritage brand and connecting with younger generations.

Through HADO, a global AR sports platform, the brand’s logo and visual identity are transformed into interactive digital content. The brand is no longer simply seen; it becomes something audiences can experience and engage with.

For HADO, the collaboration is another important step in enriching the HADO WORLD content ecosystem.

In recent years, HADO has continued to introduce original heroes, ability systems, and branded collaborations. The goal is to combine the excitement of competitive sports with richer forms of cultural expression.

By welcoming more Chinese brands into HADO WORLD, HADO aims to explore new possibilities at the intersection of digital sports and brand innovation.

From Digital Competition to the Global Stage

In 2025, a Chinese team won the HADO WORLD Global Open at the Bright Meat HADO World Cup, demonstrating China’s growing strength in technology-driven sports.

In 2026, the Bright Meat HADO World Cup will return to Shanghai’s North Bund, bringing together top teams from countries and regions around the world as they compete for the highest honors.

The newly launched Shanghai Meilin collaborative hero skin will also make its appearance on the international stage through Ryan.

More than just a character skin, it serves as a digital showcase for a Chinese heritage brand and demonstrates how traditional brands can reach international audiences through technology-driven sports.

Innovation Continues, and So Does the Partnership

From the first integration of Shanghai Meilin’s logo into the shield ability at the 2025 World Cup to the official launch of a collaborative hero skin in 2026, Shanghai Meilin and HADO have continued to expand the possibilities of their partnership.

Looking ahead, the two parties plan to build on event platforms such as the HADO World Cup, HADO Super League, and Campus Elite League to develop more innovative content that combines brand value, cultural significance, and competitive excitement.

When a time-honored Chinese brand meets technology-driven sports, the result is more than a collaborative character skin. It is a new way to connect brand heritage, digital content, and world-class competition.

Shanghai Meilin and HADO will continue to explore new opportunities together, bringing brands and audiences closer through the evolving world of digital sports.