When the world’s top HADO players gather along the Huangpu River,

when the passion and excitement of sport meet the irresistible flavors of great food,

something extraordinary is about to begin.

From November 20 to 22, 2026, the Bright Meat Virtual Sports Festival 2026 HADO World Cup will take place along the waterfront of the Shanghai Port International Cruise Terminal at the North Bund in Hongkou, Shanghai.

One Event, Endless Excitement!

The event will not only bring HADO players from around the world together to compete in Shanghai, but also offer residents and visitors a vibrant waterfront celebration combining world-class competition, food, interactive experiences, and leisure.

01 | Four International Competitions Bring World-Class HADO to the North Bund

The world’s best are coming to Shanghai to compete for international glory!

Combining AR technology with real physical movement, HADO is a new-generation sport that delivers a unique experience built around technology, teamwork, strategy, and athletic competition.

This year’s event will bring together top players and outstanding teams from around the world for four major international competitions.

HADO WORLD GLOBAL CHAMPIONSHIP

Outstanding teams from around the world will go head-to-head, combining teamwork and tactical skill as they compete for the highest honor.

HADO WORLD CUP

National and regional teams representing 24 countries and regions will take to the international stage and battle for the title of World Champion.

HADO INTERNATIONAL CAMPUS CHAMPIONSHIP

Rising campus players from around the world will come together to showcase the competitive spirit, talent, and youthful energy of the next generation.

HADO SOLO GLOBAL CHAMPIONSHIP

Elite players will face off in individual competition, putting their technique, speed, and tactical decision-making to the test as they battle for the championship title.

Three days. Four major competitions. The world’s best HADO players, all in one place.

Overall Event Schedule

From team competition to individual battles, from rising campus talent to elite international teams, this is more than a high-level international sporting event—it is also an exciting showcase of the fusion of technology and sport.

02 | Global Food Carnival: Take Your Taste Buds Around the World

Watch world-class competition. Taste flavors from around the globe!

Alongside the international HADO action, this year’s event will also feature a special global food carnival:

2026 Global Taste In Shanghai

Around 40 food and cultural booths are expected to be featured, offering wraps and flatbreads, signature dishes, snacks, and desserts from countries and regions across Asia, Europe, the Americas, the Middle East, and beyond.

Visitors will be able to enjoy a culinary journey around the world without ever leaving Shanghai.

In addition to the wide range of food, visitors can also look forward to:

Limited-Edition Food Mystery Boxes

Discover unexpected flavors and enjoy a delicious surprise.

Fun Food Challenge

Take part in a creative and entertaining food challenge and experience another side of the festival.

Live Stage Performances

Enjoy live entertainment and relaxing moments along the waterfront.

With the addition of the Global Food Carnival, the HADO World Cup goes beyond an international sporting event to become a citywide celebration of sports, food, culture, and entertainment.

03 | Match Predictions × Energy Stamp Collection: Unlock Exclusive On-Site Surprises

Don’t just watch the competition—join the fun!

To make the on-site experience even more interactive, this year’s event introduces two special activities:

HADO World Cup Match Predictions

and

HADO World Cup Energy Passport

Activity 1: HADO World Cup Match Predictions

Who will win the biggest matchups?

Which teams will rise above the competition?

Choose the team you support and predict the winner for a chance to win special event prizes!

How to Participate

1. Visit the Match Prediction Area and select the team you think will win.
2. If your prediction is correct, you will receive one lucky draw opportunity.
3. If you win a prize, visit the Prize Redemption Center to collect it.

Cheer for your favorite team and add even more excitement to every match!

Activity 2: HADO World Cup Energy Passport

Collect five types of energy and unlock exclusive surprises!

Five special missions will be available throughout the event, connecting match predictions, merchandise, Bright Meat food, global cuisine, and social sharing into one interactive experience.

Champion Energy

Purchase any HADO merchandise to collect Champion Energy.

Spectator Energy

Participate in a HADO World Cup match prediction and lucky draw to collect Spectator Energy.

Meat Energy

Purchase any food item from a Bright Meat food truck to collect Meat Energy.

As the title sponsor of the Bright Meat Virtual Sports Festival 2026 HADO World Cup, Bright Meat is not only supporting the event, but will also serve as a major prize provider for the Energy Passport activity, offering a variety of branded gifts and surprises for visitors.

Food Energy

Make a purchase at any Global Taste In Shanghai food booth to collect Food Energy.

Social Energy

Take a photo at the event and share it on Xiaohongshu, Douyin, or WeChat Moments to collect Social Energy.

Complete the missions, collect all the Energy Stamps, and redeem event prizes according to the official rules!

One Energy Passport brings together the excitement of HADO, the joy of discovering great food, and the fun of sharing the experience—making every visit a unique HADO World Cup memory.

04 | Sports × Food × Interaction: Making the North Bund the Place to Be

More than a competition—it’s a celebration for the whole city.

Here, world-class competition meets global cuisine, while AR-powered sports connect with interactive experiences for everyone.

Visitors can experience the excitement of international HADO competition up close, discover food and cultures from around the world along the waterfront, and take part in a variety of fun interactive activities—all while experiencing the energy and vibrancy of Shanghai’s North Bund.

Bringing people together through sport.

Enriching the experience through food.

Connecting the world through culture.

Creating new energy through interaction.

This year’s event will further explore an innovative combination of international sporting events + global food culture + urban leisure and consumption, allowing the HADO World Cup to become not only an important international stage for technology-driven sports, but also a distinctive sports and cultural event representing Shanghai’s North Bund.

See You at Shanghai’s North Bund This November!

Get ready for exciting battles between world-class players,

distinctive flavors from around the globe,

interactive predictions and surprises,

and unforgettable memories for everyone who joins us!

Sport is about more than competition.

Food is about more than taste.

The Bright Meat Virtual Sports Festival 2026 HADO World Cup invites you to witness world-class competition and enjoy flavors from around the globe!

November 20–22, 2026

Shanghai North Bund · Hongkou

Detailed event arrangements, competition schedules, and on-site activity rules are subject to subsequent official announcements.