HADO was showcased as an interactive experience at AWE USA 2026, held from June 15 to 18, 2026, in Long Beach, California, USA.

AWE, the Augmented World Expo, is one of the world’s leading conferences and exhibitions for XR, AR, VR, Spatial Computing, and AI. The event brings together technology companies, developers, creators, investors, brands, and industry leaders from around the world to explore the latest trends in immersive experiences and spatial computing.

At this year’s AWE, alongside the evolution of AR glasses, LBE — Location-Based Entertainment — once again drew significant attention. There was strong interest in experiences that go beyond simply viewing content or technology, allowing people to move their bodies, participate with others, and enjoy immersive experiences within real-world spaces.

The HADO exhibition attracted many visitors, who had the opportunity to experience it firsthand. Through the experience, visitors were able to feel the potential of a new form of sports entertainment that combines technology with physical movement.

HADO will continue to expand globally, bringing new experiences and excitement to people around the world.