From Strangers to Teammates: A New Style of Business Networking with HADO

An interactive networking event using the AR sport HADO was held at the Kurashiki Chamber of Commerce and Industry in Japan.
The event was organized as part of an initiative to explore new ways of connecting member companies. A total of 24 participants attended, most of whom were meeting for the first time. Despite this, conversations emerged naturally, creating a strong sense of unity beyond differences in age and position.
Participants included representatives from the Kurashiki Chamber of Commerce, People Software Co., Ltd., and HADO players who have competed in official tournaments.
Why HADO Was Chosen
Traditionally, networking events had focused on seminars and factory tours. This time, the organizers aimed to create a more engaging and entertaining experience.
HADO was selected after learning about similar initiatives at other chambers of commerce, as well as the involvement of experienced HADO players from a member company.
Another key objective was to attract a wider range of participants, including younger generations, as previous events tended to draw a limited audience.
Initial Concerns Before the Event
As this was the first interactive-style networking event, there were some concerns.
Organizers questioned whether participants of different ages and experience levels—including those unfamiliar with sports or gaming—would be able to enjoy the activity and whether meaningful interaction would occur.
There were also practical concerns, such as whether participants would attend and how to communicate appropriate preparation, including attire.
From Uncertainty to Engagement
Once the event began, those concerns quickly disappeared.
Participants, most of whom were beginners, gradually became more engaged. They started discussing strategies, encouraging each other, and working together as teams.
HADO’s moderate level of physical activity proved to be a key factor—it is not overly intense like traditional sports, yet still active enough to create involvement.
In addition, matches could be viewed on-screen, allowing even non-players to stay engaged and contribute to the overall atmosphere.
Breaking Barriers Through Team Play
One of the most notable outcomes was how quickly barriers disappeared.
Participants naturally communicated about roles, positioning, and strategies, without regard to age or job title. Moments such as high-fives after matches reflected a genuine sense of team unity.
Rather than a few individuals standing out, the event created an environment where everyone could actively participate and contribute.

Effective Even for Small Groups
The event demonstrated that HADO works well even with a relatively small group of 24 participants.
Everyone had the opportunity to actively join, avoiding situations where some participants remain passive observers. This made it especially effective as a networking-focused activity.
The format can also be scaled depending on the number of courts, making it flexible for different group sizes.
Enhancing the Experience with Professional Players
An exhibition match featuring experienced HADO players was also held.
After gaining some experience themselves, participants were able to better appreciate the advanced strategies and skills demonstrated by the players.
This added depth to the experience, making it more memorable than a simple hands-on activity.
A New Tool for Communication and Connection
The event highlighted HADO’s potential as more than just a sport or entertainment activity.
It serves as a powerful tool for fostering communication, encouraging teamwork, and creating meaningful connections—especially among people meeting for the first time.

Flexible, Inclusive, and Scalable
HADO can be set up even in a meeting room and is suitable for small to mid-sized groups of around 20–30 participants.
It is accessible to people regardless of athletic ability, making it an inclusive option for corporate events, networking sessions, and team-building activities.
Event Overview
- Date: February 13, 2026
- Venue: Kurashiki Chamber of Commerce Building (Conference Rooms)
- Participants: 24
- Format: Team-based matches (6 players per game)
- Content:
- HADO gameplay sessions
- Team competition format
- Exhibition match by experienced players
- Instructor-led tutorial
- Networking session with refreshments
