HADO Featured on Japan’s National TV Program “ZIP!” as a Next-Generation Sport

Published: November 3, 2025

On November 3, 2025, Japan’s national morning show “ZIP!”, broadcast by Nippon TV, featured HADO as part of its special “Next-Generation Sports” segment celebrating the autumn sports season.

The program introduced HADO as an AR-powered sport born in Japan that bridges the world of video games and physical competition — allowing players to feel like heroes inside a real-life digital arena.

Three Perspectives Featured in the Program

1️⃣ The Global Competition Scene
The show interviewed HAYATO, a member of Japan’s champion team MISTA, who has competed at the HADO WORLD CUP. His story illustrated how this futuristic sport from Japan is inspiring international players around the world.

2️⃣ The Origin of HADO
Tomohiro Hamamura, one of the key figures behind HADO’s development, shared how the idea came from the simple childhood dream of “shooting energy blasts like in anime.” That dream evolved into a real sport using AR technology, now enjoyed in over 39 countries.

3️⃣ HADO in Education
The program also visited Shizuoka Nishi High School, where students experience HADO in their physical education classes.
Teachers praised it as a way to make sports inclusive, helping students who are not confident in traditional athletics to participate and have fun equally.

A New Type of Inclusive Physical Activity

Students featured in the segment commented:

“Even those who aren’t good at sports can enjoy it.”
“It’s great that boys and girls can play together.”

Teachers added that HADO helps “turn PE haters into PE lovers.”

By combining movement, teamwork, and technology, HADO creates an experience that transcends language and physical boundaries — making it one of Japan’s most innovative contributions to the global sports landscape.

About “ZIP!”

“ZIP!” is one of Japan’s most popular morning television programs, aired nationwide by Nippon TV.
The “Next-Generation Sports” segment introduced new forms of exercise and digital-sports culture emerging from Japan.

Learn More

https://hado-official.com/education/en