▶︎ HADO WORLD CUP 2025 Official Website

Host: Great Sports, Wang Zheng

HADO WORLD CUP 2025, Together Creating a New Era of XR Sports

In 2025, the highly anticipated HADO WORLD CUP returns with a historic upgrade — HADO WORLD CUP 2025 is officially underway! The trend represented by HADO, combining “Technology + Sports + Trends,” aligns perfectly with the youth-oriented branding strategy that “Bright Meat” is promoting. The two parties aim to leverage this international XR sports IP event to reach a broader young consumer base through the fusion of “Sports + Technology + Branding,” injecting new vitality into traditional brands, while simultaneously pushing the rapid development of XR sports in China.

XR Sports Heat Up the Arena, 2v2 Performances Unfold in Splendid Fashion

Before the official start of the presentation, two stunning HADO 2v2 performances took the stage, instantly igniting the atmosphere. The first match saw the “Cold Wind & Cookie Squad” face off against the “Golden Crow Guard Squad,” followed by the “Blue Star Youth Squad” challenging the “Golden Crow Guard Squad.” AME provided the commentary, and the audience was filled with continuous applause.

HADO is a new sport that integrates AR technology with competitive sports. Players wear AR glasses and wrist sensors, engaging in virtual energy ball battles in the real world. With attribute points and skill settings, each player can customize their tactics. During the game, players execute high-difficulty movements such as quick evasions, gliding, jumping, and even flipping, displaying a high level of competition and immersion, achieving a perfect fusion of technology and sports.

Especially in the “HADO WORLD CUP Custom Edition” display, branded skills like the “Big White Rabbit Energy Ball” and “Shanghai Meilin Shield” caught attention. The creative crossover between XR sports and branding received consistent praise from the audience.

meleap CEO – Fukuda’s Wonderful Speech, Advancing the Future of Sports Together with Bright Meat

President Fukuda stated, “Bright Meat” is a well-known national brand in China, and its focus on quality and its pursuit of the younger generation aligns perfectly with HADO’s philosophy. We are honored to join hands with Bright Meat to bring future sports, combining technology, sports, and trends, to a broader stage.”

Bright Meat’s Speech: Creating a New Experience in the Health Trend Through Cross-Creation

Next, Mr. Wang Wei, Vice President of Shanghai Bright Meat Group, took the stage and delivered a speech. He mentioned that partnering with HADO represents an “innovative fusion of food and technology sports.” HADO, a globally popular XR sports project, is youthful, vibrant, and full of technological appeal, perfectly matching Bright Meat’s youth-oriented branding strategy.

Through this collaboration, Bright Meat aims to merge high-quality food with immersive sports scenes, offering young people the opportunity to “feel healthy energy while enjoying the competitive world.” During the event, the brand set up an Energy Station at the North Bund, transforming IPs like Big White Rabbit Milk Candy and Shanghai Meilin into virtual “Energy Balls” and “Defense Shields” on the virtual field, providing an interactive experience blending the real and virtual worlds.

Great Sports x HADO Strategic Partnership Agreement

During the presentation, it was officially announced that HADO had formed a strategic partnership with Great Sports.Great Sports will be the official strategic partner of HADO WORLD CUP 2025, broadcasting the entire event live. This marks HADO’s first appearance on television, allowing a wider audience to experience the charm of XR sports. Going forward, the HADO Pro League will also be broadcasted on Great Sports’ platform, bringing the performance of Chinese players on the international stage to a broader audience.

Bright Meatx HADO x Donghao Lansheng Triple Collaboration

The presentation also saw Bright Meat, HADO, and Donghao Lansheng announce a three-party strategic partnership. This collaboration spans across multiple dimensions, including event sponsorship, scene co-creation, and consumer engagement, creating a new cooperation model that integrates “brand display + interactive entertainment + consumer experience,” injecting market vitality into the HADO WORLD CUP.

All guests pressed the start button together, officially launching HADO WORLD CUP 2025

With the countdown sound, all the leaders gathered on stage and pressed the start button, symbolizing the official beginning of the event. The venue was filled with dazzling lights and loud applause, marking the official start of HADO WORLD CUP 2025.

Over the next few months, top HADO teams from around the world will gather in China for the ultimate showdown. This is not just a sports event, but a global celebration of technology, culture, and passion!

Tradition Meets the Future: HADO Leads the New Wave of XR Sports

With Bright Meat’s deep foundation as a century-old brand, HADO’s representation of cutting-edge technological experiences, and the involvement of forces like Donghao Lansheng and Great Sports, HADO WORLD CUP 2025 goes beyond a traditional sports event. It has become a new platform that merges technology, sports, culture, and consumption.

The future of XR sports has already arrived, and we are witnessing the beginning of this transformation together. From May 23 to 25, the HADO WORLD CUP 2025 will be held at the Shanghai North Bund International Cruise Terminal, and the festival of future sports will soon kick off with a resounding opening!

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■HADO WORLD CUP 2025 Official Website
https://hado-official.com/tournament/2025season/world-cup/?%QUERY_STRING

■What’s HADO WORLD
https://hado-official.com/en/hado-world/