HADO Featured at STVV’s Season-Opening Match

During the season-opening match on July 28, DMM hosted a special HADO experiential event inside the stadium—marking the world’s first time HADO has been showcased live within a professional soccer venue.

Spectators enjoyed a location-based entertainment (LBE) experience where participants could join family-friendly, team-based AR battles that combine:

• Active fun

• Fitness

• Cutting-edge AR technology

The event highlighted HADO’s appeal as an interactive, next-generation sport that seamlessly blends physical movement with immersive digital gameplay.

About STVV (Sint-Truidense V.V.)

Founded in 1924, STVV competes in the Belgian First Division. In November 2017, DMM.com acquired the club and began its management.
Former FC Tokyo GM Takayuki Tateishi became CEO in 2018.

STVV focuses on five core pillars:

1. Strengthening the first-team squad

2. Developing talent through academy-based training

3. Creating a new business framework

4. Expanding the stadium

5. Integrating information technology for technical innovation

The club has welcomed notable Japanese talents as well, including:

• Takehiro Tomiyasu, who joined in January 2018 from Avispa Fukuoka

• Takahiro Sekine, who joined in July 2018 from FC Ingolstadt 04