About HADO: Immersive AR Tech-Sports

HADO is an interactive AR sport that combines real-world physical movement with digital gameplay through augmented reality technology.
Players wear lightweight head-mounted displays and arm sensors, allowing them to throw energy balls and activate shields using natural body motions.

Since its launch in 2014, HADO has grown into a global phenomenon, with more than 1.6 million players across 26 countries and 65 locations in North America, Europe, Asia, the Middle East, and Africa.

About Japan eSports Union (JeSU)

Established in January 2018, the Japan eSports Union (JeSU) was formed through the integration of three major organizations with the support of the Computer Entertainment Supplier’s Association and the Japan Online Game Association.

JeSU currently serves as the governing body for eSports in Japan and has issued more than 100 professional player licenses to its 41 member organizations for competitive titles such as Street Fighter Arcade Edition, Call of Duty: Black Ops, and Tekken 7.

By joining JeSU, meleap strengthens HADO’s position within the official eSports ecosystem and accelerates its development as a competitive AR sport.

(HADO stage caught the attention of the media as well as the large number of people)

In the special exhibition tournament, two players from each top ranking HADO team went head-to-head to demonstrate the highest level of HADO action. iXA/ANATSUCHI, HYBRIS, SHIKO-KOKETSU-AHIRU-GUMI and WACHA GONA☆PEOPLE all performed tremendously with several of the match-ups going into overtime, but SHIKO-KOKETSU-AHIRU-GUMI athletes Sho and Koga U☆MA proved victorious.

(SHIKO-KOKETSU-AHIRU-GUMI athletes Sho and Koga U☆MA proved victorious)

Executive Talk Session: Vision for HADO and Tech-Sports

During the event, meleap CCO Takuma Motoki took the stage to address the company’s official membership in the Japan eSports Union (JeSU) and to share his vision for the future of HADO.

Motoki outlined a long-term roadmap aimed at cultivating a global market for HADO that could ultimately surpass that of traditional sports such as soccer. He was later joined on stage by JeSU Vice President Hirokazu Hamamura, marking a symbolic moment of collaboration between the eSports and AR sports communities.

Discussion on the Future of Tech-Sports

In the subsequent talk session, Hirokazu Hamamura and Takuma Motoki discussed meleap’s official entry into the eSports ecosystem and the broader potential of techno sports as a new category of competitive entertainment.

Hamamura highlighted the strong synergy between eSports and techno sports, identifying HADO as an ideal bridge between conventional physical sports and digital eSports. He emphasized that AR sports like HADO represent a new generation of competition that combines real-world movement with digital interaction.

Upcoming Global Competitions

Looking ahead, meleap announced that many more HADO events and tournaments are planned worldwide. Among them is the HADO WORLD CUP 2019, scheduled for Sunday, December 15, 2019, at Hikarie Hall in Tokyo.

This tournament is expected to become the largest techno sports world championship to date, with teams traveling from around the globe to compete for the title. Fans and players are encouraged to follow the official HADO competition schedule to stay informed about upcoming events and international competitions.