Turning the “Impossible” into Reality Through Technology

When Hiroshi Fukuda founded meleap, expectations for VR and AR technologies were beginning to grow around the world.

What caught Fukuda’s attention was not the technology itself, but its potential to turn things that had previously been impossible in the real world into experiences that people could actually have.

What if you could launch an energy ball from your hand, just like the heroes in anime?

What if you could create a shield right in front of you and battle alongside your friends in a real-world space?

Fukuda wondered if these experiences could be brought to life not by controlling a character on a screen, but by using your own body.

That idea became the foundation of HADO.

In HADO, players wear a headset and sensors attached to their arms, allowing them to move around the field while using energy balls and shields to battle their opponents.

You are not controlling someone on a screen.

You become the player.

Technology can expand the way people move and perceive the world, turning experiences that once existed only in our imagination into reality.

This is where Fukuda sees the origins of technosports.

From “Something You Have to Work Hard At” to “Something You Enjoy”

HADO is not simply about using technology.

Through technosports, Fukuda wants to change the way people approach sports in the first place.

In traditional sports, differences in physical ability, body type, and age can naturally create areas where people feel more or less confident.

“What if I’m not good at exercise? Maybe sports just aren’t for me.”

Fukuda wants to create an opportunity for even those people to discover the enjoyment of sports.

As Fukuda explains:

“The ability of technology to transform exercise from something you have to work hard at into something you simply enjoy. That is what makes technosports unique.”

With HADO, the goal is not to move your body because you feel that you have to exercise.

It is to create an experience where you want to move because it is fun.

You naturally find yourself moving while enjoying the game. That enjoyment becomes the starting point for physical activity and leads to the desire to take on the next challenge.

That is the kind of sports experience HADO aims to create. 

A Sport That Makes You Think While You Move

HADO is not simply a sport that requires physical movement.

During a match, players need to observe their opponents, decide when to attack, determine what to defend, and figure out how to coordinate with their teammates.

When faced with the question, “How can we win?”, players try different approaches, see the results, and think about what to do next.

You move your body while using your mind at the same time.

You communicate with your teammates, decide on roles, and adjust your strategy depending on the situation.

Through these experiences, HADO naturally brings out not only physical ability, but also strategic thinking, decision-making, communication, and teamwork.

It starts with fun.

Then comes the desire to “get better” and “win more.”

That motivation leads players toward their next challenge.

Creating Opportunities for Children to Get Moving

Education is one of the areas where Fukuda sees great potential for HADO.

As the environment surrounding children continues to change—including restrictions on outdoor activities due to increasingly hot weather and changes in the way school sports activities are organized—the opportunities for children to be physically active are changing as well.

That is why Fukuda places importance on creating opportunities for children to move their bodies not by telling them, “You need to exercise,” but by giving them a reason to think, “I want to try this.”

With HADO, children do not need previous sports experience to start. They can simply enjoy it as a game.

As they have fun, they naturally move their bodies, cooperate with their teammates, and think about how they can win.

Today, HADO has been introduced to approximately 2,000 educational institutions※, from elementary schools to universities, in Japan and around the world, for physical education classes, extracurricular activities, and other educational programs.

The goal is not simply to introduce HADO into schools.

What lies beyond that is creating a new entry point for children to discover the joy of moving their bodies.

※As of June 2025

From Play to Competition—and Then to the World

While HADO is an experience that anyone can enjoy, it has also grown into a competitive sport where players compete seriously for victory.

Leagues and tournaments are now held in countries around the world, with the HADO WORLD CUP standing at the top of the competitive scene.

Players from around the world come together to compete beyond national and regional borders.

But the value of HADO goes beyond winning and losing.

People who share a passion for the same sport meet each other and connect across differences in language and culture.

Sports have the power to bring people together.

That is one of the reasons Fukuda is working to expand HADO around the world.

“Through HADO, we want to create more opportunities for people to stand on the same field, regardless of nationality, age, or physical differences.”

Expanding HADO Around the World with Partners Who Understand Their Communities

The places where people gather, the sports they enjoy, the challenges faced by schools, and the values people seek from entertainment all differ from one country or region to another.

That is why partners who understand their local communities are essential to HADO’s global expansion.

They can create venues where people can experience HADO in commercial facilities.

They can organize events together with local companies and municipalities.

They can bring new sports experiences to schools.

They can develop players, organize local tournaments, and build communities.

Becoming a HADO partner is not simply about selling a finished product.

It is also about creating opportunities for people in your country or region to discover a new kind of sport—and nurturing the culture that grows from those experiences.

Making HADO More Than Just One Game

What Fukuda envisions is not simply taking one service called HADO and expanding it around the world.

It is about using technology to make the very concept of sport more open and flexible.

Moving from “something enjoyed by people who are good at sports” to “something everyone can enjoy in their own way.”

From “something you have to work hard at” to “something that makes you naturally want to move because it is fun.”

An experience that begins as play can become a competitive sport, then a connection between people, and eventually part of a culture.

That is the future HADO aims to create.

The dream of a child who once wished, “I want to shoot a Kamehameha.”

From that small childhood fascination, HADO has grown into a sport enjoyed by people around the world as they move their bodies and have fun.

And the future Fukuda envisions goes beyond HADO itself.

“Creating a world where more people can enjoy sports.”

Technology is turning experiences that once existed only in our imagination into reality, one after another.

Within that future, HADO will continue to expand its possibilities as one new way of transforming sports from “something you have to work hard at” into “something you enjoy.”